Straight Hair Solutions
Styling Solutions

The Straight Hair Edit

One concentrator, three textures. Tailored heat and tension that leaves fine, medium, and thick straight hair smooth, glossy, and full of movement.

Straight hair
Fine straight hair
TYPE 01

Fine

Soft, lightweight strands that fall flat and lose volume under weight or excess heat.

  • Medium heat, medium airflow — lift at the roots with a round brush for natural body.
  • Angle the concentrator downward to smooth the cuticle without flattening.
  • Finish with a cool shot at the roots to lock in lift and shine.
Medium straight hair
TYPE 02

Medium

Balanced texture that holds a style and reflects light for a healthy, glossy finish.

  • Medium heat, high airflow — work in sections, pulling the brush gently downward.
  • Direct airflow down the shaft to maximize shine and minimize frizz.
  • Seal with a cool shot for a sleek, polished result.
Thick straight hair
TYPE 03

Thick

Dense, heavy strands that dry slowly and tend toward frizz and puffiness.

  • High heat, high airflow — dry in sections with firm tension to smooth bulk.
  • Pair the concentrator with a round brush to straighten and reduce volume.
  • Finish cool and apply a light serum to tame flyaways and seal moisture.
The Concentrator Nozzle

Engineered to focus airflow into a precise stream — so every straight texture dries smooth, sleek, and full of shine.

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